Apple has an agreement with Warner Music Group to offer the
record label's tracks on iTunes' upcoming cloud-music service,
music industry sources said.
In the race to the cloud, Apple is apparently stepping on the
Things Digital reported Thursday that Apple has signed two
of the top four record companies and wrote that Apple content chief
Eddy Cue was due to fly to New York (NYT) on Friday to
try and finalize agreements with the two still unsigned labels.
It is unclear whether Warner was one of the two that had
previously licensed Apple or whether the New York-based label inked
an agreement on Friday. A Warner Music spokesperson declined to
comment. An Apple representative was not immediately available.
Warner Music is the third-largest of the top four labels and
home to such acts as Linkin Park, Flo Rida and Green Day. The other
record companies are Universal Music Group, Sony Music
Entertainment and EMI Music. At the same time as Apple makes the
rounds at the labels, Google has grown frustrated and has told the
labels that they are exploring the option of breaking into cloud
music by striking partnerships with existing services, including
Spotify, say sources with knowledge of the talks.
There's a lot of news leaking/flooding out about the land grab
going on for cloud music so let us try and remember what all the
fuss is about:
First, cloud music is supposed bring back riches to the record
labels, stimulate music sales for iTunes and other online retailers
and supply fans with added convenience.
The term "cloud" describes third-party computing. Apple and
Google have discussed with the labels creating cloud services that