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Perry H. Rod

 

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Investor Activism

 

The Uptick Rule

Market Rap Featured Analysis

 

THQ Analysis: Time To Buy?

by Perry H. Rod, Published: October 23rd, 2011 4:16 PM EDT

Last year, and for the last few years, I had been warning people to stay away from THQ Inc (NASDAQ:THQI).  I have also been shorting THQI on and off for the last few years, enjoying those trades.

First, when the current generation began, I warned that THQ was a "shovel-ware" game maker that would get destroyed by Nintendo's rise in the kids' game market.  In 2008, THQI lost 80% of its value as a result.

Then, in 2009 I warned that UFC could not become a consistent annual franchise.  I missed the rise in the stock price from UFC but THQ subsequently underperformed the market in both 2009 and 2010 as UFC's sequel failed to deliver.

In 2010 I warned that Homefront would not save THQ and Udraw would not sell during the non-holiday months.  Right again!  THQ hit a new low this year and bounced back only slightly, still at a price lower than at any other year this decade.

So I've been very critical of this company and this management.  I think maybe they ought to be thrown out, frankly.  But now I have gone long the company's stock.  Why?

Rockstar and Take Two (NASDAQ:TTWO) get an 'epic fail' grade for not bringing out a sequel to mega-hit Grand Theft Auto this year.  In fact, GTA is starting to become irrelevant in people's minds with such a long delay between titles.  Saints Row 2 was released only 6 months after GTA4 smashed records in 2008.  This time around, there is now direct competition in the genre for THQ's internal studio, Volition.

On Amazon.com, I compared the archived best seller ranking of Saints Row 2 against Saints Row 3 - Saints Row 2 hit the chart two weeks prior to launch ranked in the 60's.  One week prior, it…

MARKET RAP SELECTED ARTICLES

 

THQ Analysis: Time To Buy?
Last year, and for the last few years, I had been warning people to stay away from THQ ...

 

NBA Lockout May Prove Damaging to Take Two Interactive Bottom Line
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The Cost of L.A. Noire for Take Two Interactive
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Jaehyung Yoon

 

2

439.1%

Buy`USL`@`38.83

10

Randy Hamdan

 

3

407.4%

Buy`UDN`@`28.5

33

Dan Toma

 

4

209.8%

Buy`AAPL`@`202.31

117

Catarahia Dragos

 

5

117.2%

Buy`AAPL`@`205.94

1

Rob Kwok

 

6

106%

Buy`JNJ`@`65.11

7

Dhananjayan J

 

7

100.6%

Buy`THQI`@`2.11

29

Perry H. Rod

 

8

78.6%

Sell`AAPL`@`101.59

6

Catalin Ispas

 

9

70.9%

Short`FSLR`@`156.46

1

Vivek Sharma

 

10

67.6%

Buy`NGNM.OB`@`1.05

1

Brian Vitale

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