I've always wondered how RDR's online monetization would work after GTAV's Shark Cards, and after Zelnick said this below last year. Apparently the answer is, not well. In GTAV you had an endless variety of houses, apartments, cars, vehicles, etc. In RDR you have... horses and cabins and...? There seems far less opportunity for cosmetic style luxuries. Is this approach of over-charging for weapons and customization P2W? If so, that always gets a very negative response in the West.

Strauss at the end of May 2017:

"We are convinced that we are probably from an industry view undermonetizing on a per-user basis. There is wood to chop because I think we can do more, and we can do more without interfering with our strategy of being the most creative and our ethical approach, which is delighting consumers."

But Zelnick also acknowledged that you can go too far in charging players for every last bit of content. "You can't give stuff away for free in perpetuity; there's no business model in that," Zelnick said. "But we're not trying to optimize the monetization of everything we do to the nth degree. My concern is, if you do that, the consumer knows. They might not even know that they know, but they feel it."

"We're not going to grab the last nickel," he said.