EA is at $73, and I just sold all my shares bought in the low $60's last week. However, I believe there's room to run towards the 52-week high of $76.92 by E3 in mid-June (14th-16th) so I'll be looking to get back in on a pull-back towards $70, or sell weekly puts in this time. Three reasons for this call to test the highs:

1) Technical move fueled by positive momentum after earnings.

2) The weeks leading up to E3 are often positive, and this year is likely to have a lot of hype with VR and maybe PS Neo and Nintendo NX announced.

3) Current FY should be strong with Battlefield, Titanfall 2, and Mass Effect Andromeda will be on the cusp of next year. Their guidance for the FY is $3.50, which is low growth compared to last years 26% growth in net income, so is likely a number they are confident in. ATVI is at around $37 on expectations of $1.78 for the year ending December 2016. A similar multiple for EA with eps around $3.50 is about $73. I think both companies are fairly priced here, and they should both remain strong for the next month on E3 hype.

ATVI is benefiting today too from Disney's poor results leading them to back out of console game development and stick to game licensing, in the process killing off Disney Infinity and laying off almost 300 at their Avalanche studio. This benefits Skylanders.