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EA's Star Wars must be
getting a boost from the movie
Of course the Star Wars movie is breaking records left and
right, and seeing first hand the success is amazing. Twice now
we've gone to the theater, 4 days after launch and then 11 days
after launch, and yesterday even 40 minutes before the showing 85%
of the tickets had been sold. That's crazy! We left, rather than
sit in a crappy location. Usually by the second week every other
movie would have maybe 10% seats sold when the movie begins.
I doubt it's enough to talk about upside to EA's 13M guidance,
but this massive prolonged interest is bound to be helping with the
inventory and digital sales. The player counts here seem to have
jumped recently too, over 300K at peak on PS4/XB1 on a Monday is
impressive.
swbstats.com/
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Jester,
Not having seen the movie, I can't 'feel' the hysteria over it.
And I don't know how those big Yoda dolls with a lightsaber are
doing - altho they were heavily discounted a couple of weeks before
launch. I did see at Target what I would call 1/2 size (of a human)
statues (too big to be called dolls) of an empire trooper and
another Yoda representation. And I think they 'talk' with
various phrases or whatever. I think a year out or so people
who actually bought these are going to feel foolish buyer's regret,
unless they have very young kids - where are you going to stash
this giant thing? On your front lawn? Or in the trash
maybe.
I think you're right in the meantime - EA will probably clean up
on as the wave of fandom swells. When the New York Times
gives this kind of hyped film a score of 90, that kind of stamp of
approval translates into pretty much a lock on film revs. Altho the
game has a 72 metacritic rating (and a 4.9 user rating), that
probably doesn't matter. A good number of years ago I recall the
board (or at least me, lol) fretting that ATVI's Spiderman game
might be something of a bomb with a 75 rating. But fans ruled the
day then, and probably will now, I'd think.
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Author:
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Jam
ok
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Subject:
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Off Topic
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Sentiment:
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Neutral
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Date:
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12/30/15 at 12:21 PM CST
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