Jester,

Acknowledging that GME must've said something global for all the vg's to sell off simultaneously. But SWBF is an intriguing, and possibly unhappy story. (You know the old story - I can't copy and paste so let me summarize): I read an article that was an interview with George Lucas. In a nutshell, he basically distanced himself as  far as he possibly could from this game - it was clear that he wanted to completely bow out because he didn't want people blaming him for a sucky game. He was more polite of course - saying that although he was an adviser to EA in the beginning, EA was basically uninterested in what he had to say. So he eventually felt pretty much the same - his words were that the product was 'not going in a direction' that he had imagined for the franchise, so he stopped giving advice. I think that's thin code for 'this game sucks and I want to be clear it's not my fault.' And it certainly sounds like EA to be pretentious enough to see the author as a PITA. 

I *think* last time I saw it on Metacritic it was averaging in the low to mid 70's - some of user reviews were pretty rabid. I think I said here a while ago that I thought there were enough people ga-ga about Star Wars that it probably didn't matter how good or bad the game was. I'm not so sure I'd stand behind that statement now. Disclosure: I thought the first SW film sucked. The second was mildly interesting, and after that it wasn't worth bothering with.I also lost a lot of respect Lucas - in the glow of the success of the film Lucas said that he was a fan of Akira Kurosawa - legendary Japanese director of 'The Seven Samurai', etc. I saw an obscure (and really unremarkable film Kurosawa did around 1958) called "The Hidden Fortress". It had a princess who lost her empire and pleaded for a Samurai's help to regain it. ("Help me, Obiwan?*) The samurai (Toshiro Mifune) had two slapstick-idiot soldiers under his command that provided comic relief throughout the film. (Funny Robots, anyone?) By the end of it, it was clear that Lucas was not simply a 'fan' of Kurosawa, but lifted the the whole damn plot from this midieval setting to a futuristic one. Plagarism isn't cool in my book,regardless how good or bad what's being 'lifted' was.

Interesting to see how even though GME traded down as low as 31.62 or more than 19% from previous close, it regained at most of those losses by the time the market closed, yet EA which started the day up 2% ended down better than 4%

I guess the market does not trust that EA's SW sales can in fact recover when the movie releases.

LT, I think there's more to it than that.

With GME, they kept the FY guidance and the lows today would put them at current year P/E around 9, and with a nice dividend and buybacks, and huge short interest. Some covering is to expected.

With EA, profit taking is to be expected considering it was at a low of $65 one week ago, and over $73 this morning. This kind of volatility is what I suggested we'd get due to differing opinions on Star Wars sell through.