I'm shorting ATVI here. It's jumped about 4% from its previous high which had been resistance for a while, and they are now spinning with respect to Destiny today.

"The Taken King broke the record for the most downloaded day-one game in PlayStation history and set a new day-one franchise benchmark for both total players and peak online concurrency, surpassing the original Destiny launch day last September, which was itself the biggest new video game franchise launch in history."

What isn't mentioned here is TTK is only available as a digital download. When you buy the retail disc, it's a download code in the box for TTK. So while a AAA release may typically see low double digits % sales in digital form, it will be 100% of sales in this case. It would be a disaster if it wasn't the most downloaded. And as for player count being up, again not really a big surprise. They are bundling $100 worth of Year 1 content in the $60 version of TTK, and TTK is $40 by itself. Effectively $100 of Year 1 content has been devalued to $20 to drive customer acquisition. 

finance.yahoo.com/ne...6.html