Of course the Star Wars movie is breaking records left and right, and seeing first hand the success is amazing. Twice now we've gone to the theater, 4 days after launch and then 11 days after launch, and yesterday even 40 minutes before the showing 85% of the tickets had been sold. That's crazy! We left, rather than sit in a crappy location. Usually by the second week every other movie would have maybe 10% seats sold when the movie begins.

I doubt it's enough to talk about upside to EA's 13M guidance, but this massive prolonged interest is bound to be helping with the inventory and digital sales. The player counts here seem to have jumped recently too, over 300K at peak on PS4/XB1 on a Monday is impressive.

swbstats.com/