Jester,

Considering that EA has had several of its franchises selling below expected unit sales for several years now, how is it keeping its level of profitability at decent levels?

Is it:

1.- Increased Mobil sales - and how much as a percentage of revenue

2.- Increased Downloads - and how much as a percentage of revenue

3.- Significant Cost Reductions over the past several years

I presume it is all of the above, but is there one that stands out?