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THQ Rises on Game Sales Speculation

by Perry Rod, Published: November 22nd, 2010 5:36 AM CST

[UPDATE 11/23/2010: THQ Inc. has this morning released a press release stating that uDraw is, "Already among the top-selling Wii titles at online retailer Amazon.com."  This may suggest that what this article confirms - that the title is not a top-selling title at other retailers.]

THQ Inc. (NASDAQ:THQI) has risen over 20% on what appears to be excitement over their new game offering, uDraw for the Wii, which rose to Amazon's top 10 as the #2 title on the Wii since its November 16 release.  Over the years, investors have increasingly relied on Amazon.com charts to provide them with an idea of how new video games are performing.  THQ admitted during their last conference call that their third quarter relied heavily on uDraw's performance calling it one of two "key titles" for the holiday (the other being WWE titles).  However, hitting the top 10 in Amazon's chart might be a breakthrough.

Or it might not.

In an article to TheStreet.com about the game’s Amazon sales performance, video game analyst Michael Pachter stated:

"The only thing that will hold uDraw back is supply, as the company said it intends to make only 1 million or so this fiscal year. If it's sold out, I'm sure they will find a way to increase manufacturing capacity."

Perhaps he shouldn’t be so sure.

At their recent quarterly conference call, THQ stated that they had already increased guidance for uDraw from 1 million to 1.25 to 1.3 million for their fiscal year ending in March, 2011.  THQ’s Chief Financial Officer, Paul Pucino, stated just last week before uDraw’s launch at a Wells Fargo…



THQ Rises on Game Sales Speculation
[UPDATE 11/23/2010: THQ Inc. has this morning released a press release stating that uDr...


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