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Rap Sheet

Author:

Perry Rod

Subject:

Analyst Coverage

Date:

12/10/09 at 10:26 AM CST

 

 

READ: 1990

RPLY: 1

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Sentiment:

Neutral

Activision Will Beat Analyst Revenue Estimate Today

Wedbush Morgan analyst Michael Pachter is predicting that NPD will show that publisher Activision Blizzard is going to bring in 455 million in U.S. revenue in the month of November.  Pachter also predicts that 6 million units of Call of Duty: Modern Warfare 2 will be sold.

These two predictions do not make sense, considering November 2008 numbers.  At that time, as the financial crisis hit the market, Call of Duty and Guitar Hero accounted for around two thirds of overall Activision revenue.  One-third, or around 110 million was catalog titles.  Pachter is suggesting in his research that the new Call of Duty will bring in around 360 million revenue and their entire catalog and newer titles will only account for 95 million more.

The reason that does not make sense is they had four high price point titles on the market in Novemeber: a Cabela's shooter game at $120, Band Hero at $200, Tony Hawk Ride at $120, and DJ Hero at $120.  Each of these games is on several SKUs.  His suggestion is that none of these titles will break 100,000 units sold combined, since one would still have to account for the rest of the catalog.

Let's say Mr. Pachter is overestimating Call of Duty's sales and it should be more like 5 million or 300 million in revenue (which is more likely given the information that is available).  If we put the high price point titles at around 250,000 unit sales each (which would still be a massive failure at retail), then we get around 100 million revenue.  Since catalog was 110 million last year, it would be a stretch to drop that estimate under 55 million.

In other words, look for Activision Blizzard to exceed Mr. Pachter's estimate.

Disclosure: author has no position in Activision

An update to my post: ATVI beat Mr. Pachter's estimates by 15%

I don't necessarily believe ATVI is a buy at this point, however.


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Author:

Perry Rod

Subject:

Analyst Coverage

Sentiment:

Neutral

Date:

12/11/09 at 9:21 AM CST

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