After EA's SWB2 lootbox debacle with their P2W system being the
tipping point for gamer rage, multiple gaming commissions and
politicans have been pressured to do something about this so-called
gambling. Save the children, etc.
The Netherlands last week concluded that some lootboxes are
gambling, specifically FIFA 18, DOTA 2, PUBG and Rocket League.
Their main reasoning seems to be that you can cash out lootbox
rewards. At least in FIFA's case that's actually a black market not
supported by EA. They want changes in the games by June.
eurogamer.net/ar...mbling
This week Belgium declared some implementations to be gambling,
specifically FIFA 18, Overwatch and CS:GO. Their explanation for
why seems looser than the Netherlands, just calling them "games of
chance". Stiff penalties are threatened, but no deadline given.
eurogamer.net/ar...llegal
I would be wary of EA and ATVI in the short term, especially EA,
since these MTX are such a huge part of their earnings. The FUT
lootboxes generate about 2/3rds as much revenue as EA reports in
operating income. Considering that revenue must be extremely high
margin, that's a huge chunk of EA's total profits. I'm sure those
aren't going away. EA will likely petition those commissions,
explaining how they try to restrict the black market and how small
it is, and make changes to their presentation so the sugar high
animation before seeing what you've won from a lootbox is used
less, and perhaps slow down the rate at which lootboxes can be
opened. In the end, it may not be a big deal, but it's such a huge
chunk of their profits that any change to the formula brings some
risk, and I'd like to see some clarity about what's going to
change. Also these two countries may not be the last.
TTWO is less impacted. GTAV has MTX but not lootboxes, and RDR2
will likely have the same model. NBA 2K is riddled with MTX
encouraging players to skip the outrageous grind required to unlock
everything without spending more money, but again not
lootboxes.