"Apple's stock looks to have formed a head-and-shoulders top, Ross said, a technical sign that the trend has turned downward after a brief move higher. Additionally, he said the stock has struggled to rise above its 200-day moving average since its August lows.

At a minimum, Apple may test the low $90 level, Ross said. However, following the drop from its highs in 2015, he sees an even steeper potential fall to $72. Apple shares fell 2 percent on Wednesday to just above the $100 level."

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