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Rap Sheet

Author:

Mahyar Hashemi

Subject:

Analysis

Date:

02/13/09 at 12:40 PM CST

 

 

READ: 135

RPLY: 0

0

0

RECS:0

Sentiment:

Buy

High Quality Product. Period.

Guitar Hero: Metallica (March),

Starcraft 2 beta should start in the next few months, with a possible movie tie in too.

Blizzard takes its time to release things, but we have Diablo 3 in the mix as well

 

These games will sell, and I would argue that they will sell huge. There was a generation of very addicted gamers as a result of these games, and they are all now 20-somethings who will turn around and buy the sequel along with the teens.

Based on these products alone, I think this company has a solid long term outlook, especially relative to their bleak competition. Everyone is turning toward the high quality, low quantity business model for video gaming, and ATVI is ahead of the game.

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