The political drumbeat around lootboxes is still going on, so I
am retracting my recent bullishness on EA after its big drop
because EA is most at risk in the sector.
In the US, the FTC is pledging to investigate. The focus of this
reads to be more based on mobile apps targeted specifically to
children, but it could still have effects for say EA with FIFA.
variety.com/20...38178/
In Australia, they just came with out with a report and a punt
to recommend more investigation. That didn't stop one of the
political parties from putting forth its own recommendations
anyway, which may well have bipartisan support.
aph.gov.au/Pa...Report
Recommendation 2 1.34 The Australian Greens recommend that
games which contain loot boxes that meet the psychological
definition of gambling, and where virtual items can be monetised,
be rated as R18+.
Recommendation 3 1.35 The Australian Greens recommend that
games which contain loot boxes that meet the psychological
definition of gambling but where virtual items cannot be
monetised, be rated as MA15+.
Recommendation 4 1.36 The Australian Greens recommend that
games containing loot boxes be required to clearly display
'Contains Simulated Gambling' in the video game content rating
label.
Now this is all a long way from any legislation, either govt or
self-regulation. And many of the games in the sector we follow here
have already moved away from this, such as Fortnite. However EA is
especially at risk with FIFA. Probably about half of EA's profits
come from FUT in FIFA, which is lootboxes as a trading card game.
Maybe nothing will happen with this. Maybe they'll have to make big
changes to avoid a higher age rating or industry (self or govt)
regulation and those changes may well affect monetization. Who
knows. It's a risk though, and considering BFV also seems to be
doing poorly, I definitely favor ATVI, TTWO or not purely games
sector NVDA after its big drop, rather than EA.