lt cap,

Personally, I'm very bullish on VR and its applications going forward. At some point, I think it becomes mainstream, kind of like to adoption of 4k which is unfolding, but eventually will become the norm, much like HDTV before it.  Still, a company knows its business best, and licensing out the tech is obviously a low-cost operation that doesn't completely abandon what investment they've put into the technology. INTC did the same thing with its set-top box foray some time ago - they realized it wasn't going to be a money-maker in a crowded field, and sold the entire unit to bag-holder Verizon. I've never heard of a Verizon-labeled set top box since that time, but then again I have no cable TV.