OT - Occulus Rift

Interesting that Newegg has a promotion dropping the Occuslus Rift plus a controller for $399, a 1/3rd drop in price. Best Buy will match it, plus throw in 7 games. Perhaps it's a one-time promo -but I also wonder whether its a harbinger that prices on all of the VR headset offerings are on the way down, and will start to make VR more mainstream gaming. It's inevitable, I think.