UBS raised EA PT from $65 to $80, and raised 2016 eps est from $2.84 to $3.01. So, their eps est is up by 6% and their PT is up by 23%. That's doing a favor for the EA execs.

UBS analyst Eric Sheridan noted that EA's management delivered a series of top- and bottom-line surprises over the past several quarters as a result of strong performance of certain titles, higher gross margins from digital sales driven by free-to-play and mobile games, and cost efficiencies.

Sheridan wrote, "Despite the rise in EA shares during this time, we see continued runway for outperformance given: a) expected FY16 title slate strength (Star Wars: Battlefront in particular); b) continued mix shift towards digital sales; c) mobile gaming traction (now over 165mm mobile MAUs, contributing over 12% of trailing 12- month non-GAAP revenue); d) continued focus on cost discipline; & e) possibility for a recap using improved FCF to support greater debt to repurchase shares."