Strange comments on BFH. The game has been out for six weeks now, and it's been $39.99 at Amazon every single day since before the end of the second week. It's been $39.99 in at least one other major retailer since it first started being discounted less than two weeks in, currently Target. Doesn't this suggest supply > demand, and EA is helping with those retail discounts? There's also March NPD, which implied BFH on 4 console platforms was comping in sales against Titanfall on XB1 last year. There are of course digital full game sales too, except we see from the online stats that BFH's usercount peaked on the first weekend and is down over 50% from those levels. I don't know what data he is looking at to conclude it's beating expectations. Anecdotally too, almost nobody on my friends list was playing it in the last month, and it doesn't seem like online chatter is high for the game.

At this moment, total player count for 5 platforms combined is only 67K. BF4 is at 91K. The peak for BFH users on each platform in the last 24 hours only adds up to 80K on 5 platforms.