Well played Jon. I see BF Hardline is now solidly below current BF4 player counts, and it's been $39.99 in at least 2 major retailers since 12 days after launch. It's now been $39.99 at Amazon for 3.5 of its 5 weeks. I don't recall ever seeing a major release have such weak pricing power. Apparently the performance of their top franchise is irrelevant, and the heavy insider selling at the same time, regardless of high valuation and now up 4.6% since Friday's close for some reason.