BF Hardline peak users this weekend, its third, was 168K, down from 283K in its first weekend. So despite additional sales in week 2 and a discount to $40 this past week at multiple US retailers, the peak online count is down 40%. That to me does not sound impressive at all. Right now, the current online population is only 16K higher than the 17 months old BF4. I don't think it's normal for a new franchise iteration to be barely ahead of its previous one. Usually the new iteration sees a massive spike above current user count as players move from the old to the new.

Q4 sales may well have met expectations. You know how EA likes to ship as much as they can and discount later. The contribution to FY16 doesn't look promising though.